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Frederick E. Berry Library and Learning Commons

MKT 241: Principles of Marketing

About MKT241 Research

  • Your research project in MKT241 can be concerned with research about marketing theories, principles, and strategies; or research about the marketing or particular products, companies, and brands.
  • The only research restriction is that you not consult the web site(s) of companies involved.
  • Other than that, you are free include web materials provided they are reputable, current, and verifiable.
  • Of course, you will also find solid information in Berry Library databases such as Business Source Premier, ABI/InformEmeraldInsight, and ScienceDirect, 
  • And, don't forget Google Scholar. It brings the full potency of Google search algorithms to searching for scholarly articles.

Library Databases

This page lists and describes key library databases and journals for Principles of Marketing research at the Salem State Library. When you access a database or article/journal title from off-campus, you will be prompted to enter a username and password.  Your username and password are the same as those used for SSU email and Navigator.  Go to A-Z Database List for a full list of library databases.  Find journals, magazines, and newspapers by title by using our periodicals directory. The library has a wide range of journals, magazines, and newspapers in print or online through databases.

Key Databases


When you access a library database off-campus (such as ABI/Inform Collection, Gale OneFile Business, etc.), you will be prompted to enter a username and password. These tell our system that you are a member of the SSU community.
  • The user name and password are the same as those used to access Navigator, Canvas, email, etc.