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MKT241 Principles of Marketing Fall 2019

About MKT241 Research

  • Your research project in MKT241 can be concerned with research about marketing theories, principles, and strategies; or research about the marketing or particular products, companies, and brands.
  • The only research restriction is that you not consult the web site(s) of companies involved.
  • Other than that, you are free include web materials provided they are reputable, current, and verifiable.
  • Of course, you will also find solid information in Berry Library databases such as Business Source Premier, ABI/InformEmeraldInsight, and ScienceDirect, 
  • And, don't forget Google Scholar. It brings the full potency of Google search algorithms to searching for scholarly articles.

I'm here to guide you to resources for academic, personal, and professional purposes. 

  • Though Berry Library is closed during the Coronavirus Pandemic, I'm available virtually to meet and assist.