When you access a Salem State library database, article/journal title, or e-book from off-campus, you will be prompted to enter a username and password. Your username and password are the same as those used for SSU email and Navigator.
American Generations Series - Includes demographic and lifestyle data on Generation Baby Boomers, Gen X, Millennials. Provides statistics on the labor force participation, living arrangements, incomes, health, spending, and wealth of this generation.
RKMA Market Research Handbook Series - Guides for researching consumer markets, including sources and data snapshots on market trends, size, forecasts, statistics, and more.
Who's Buying Series - Based on data from the Bureau of Labor Statistics' Consumer Expenditure Survey. Each volume provides demographic details about how much Americans spend by age, income, household type, race and Hispanic origin, region of residence, and education.
When you access a Salem State library database, article/journal title, or e-book from off-campus, you will be prompted to enter a username and password. Your username and password are the same as those used for SSU email and Navigator.
Sage Data (formerly Data Planet) provides annual measures dating back more than two decades. It features statistical data series created from more than 200,000 government and non-government datasets, covering popular topics of research interest for U.S. states, counties, cities, metropolitan areas, and ZIP codes.
Detailed profiles of over 13,000 US and international advertising agencies, including business classification, agency of record, specialization, breakdown of gross billings by media, contact information for agency personnel, and more.
The Census Business Builder is designed to help small businesses and entrepreneurs evaluate their local markets. This tool allows you to create reports and maps for geographies ranging from block groups, zip codes, and counties. This tool allows you to map and generate reports of consumer spending data from the government according to those geographies.
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
From the US Small Business Administration guide to starting a business, this page describes how to present information on market analysis for a business plan.
Demographic data on geographic regions in the United States, including zip codes, cities, counties, state, and country.
Click on Advanced Search. 'Find a Filter' is on the left hand side of the screen. Click on 'Geography.' Select your geographic locations.
One at a time, select:
Nation > United States
State > Massachusetts
Place > Massachusetts > your community
The geographic locations selected will now be on the left hand side of the screen under 'Filters'.
