BUS170H (Daniell): Introduction to Business

Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2013 Consumer Expenditure Survey'you can't find this on the Internet? Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).