Industry research can be:
- as straight forward as identifying main activities and major players.
- as complex as finding data on key economic drivers, supply chains, and demand of an industry.
- easy or hard, depending on whether the industry is established or emerging.
Entrepreneurial research likewise can be:
- as simple as perfoming a Google Maps search to see possible competitors to your planned business.
- as intricate as matching the demographics of your intended location with consumer expenditure data.
