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Frederick E. Berry Library and Learning Commons

BUS170H (Daniell): Introduction to Business

Information for Life

About Industry and Entrepreneurial Research

Industry research can be:

  • as straight forward as identifying main activities and major players.
  • as complex as finding data on key economic drivers, supply chains, and demand of an industry.
  • easy or hard, depending on whether the industry is established or emerging.

Entrepreneurial research likewise can be:

  • as simple as perfoming a Google Maps search to see possible competitors to your planned business.
  • as intricate as matching the demographics of your intended location with consumer expenditure data.


Research and Instruction Librarian

Jason Soohoo's picture
Jason Soohoo
Spring 2021 Office Hours: Remote via Zoom

Salem State University
Frederick E. Berry Library, Office 210E
352 Lafayette Street
Salem, MA 01970
Office Phone: 978-542-6967