After viewing the videos in the Getting Started section and determine what industry you want search for, follow the steps below.
Step 1: Elicit Information
Identify keywords and concepts - Are you interested in a specific company? Industry? What kind of information are you looking for? Data? Number of employees? Revenue?
Step 2: Build an Understanding
Where can I find resources? How might I improve my search results? How might I determine if a resource is available in the library? How might I request materials that Salem State does not have?
Start with the Basics
Google it! CRAAP it out - Currency Relevancy Accuracy Authority Purpose
A) In the Google Search box, type in COFFEE INDUSTRY (or just COFFEE).
B) Take a look at your results. Are any of the results a reliable source for business/market research?
C) Type in www.ncausa.org (National Coffee Association)
Now, let's compare this using a library database
(When you access a database or article/journal title from off-campus, you will be prompted to enter a username and password. Your username and password are the same as those used for SSU email and Navigator.)
Mergent Online - Database of current and retrospective information on financial, strategic, and historical aspects of large, publicly traded companies. Also search for private companies and industry.
VIEW VIDEO BELOW ON USING MERGENT ONLINE.
Type in the name of a company in the search box. Or type in NAICS or SIC code in classification search box.
Look up the NAICS code to see your industry at a more detailed level