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MKT444N Marketing Management and Strategy: Consumer Data and Profiles

Reports, Articles, and Data

Psychographic Data

Social Technographics

Trends

New Strategist Who's Buying Series Select Titles.

The source for the data in this series is the 2006 Bureau of Labor Statistics Consumer Expenditure Survey. The most recent data, from 2009, may be found at the BLS web site: http://www.bls.gov/cex.