MKT444N Marketing Management and Strategy: Consumer Data and Profiles

The Quarterly Interview Survey and the Diary Survey, detail "the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics."

Combine keywords "consumers," with products and industries to identify relevant articles.

Reports and data on present state of consumer lifestyles in various countries and industries. Also provides forecasts of consumers in 2020.

When searching, combine products, industries, etc. with keywords "consumers," or specific demographic groups.

Provides consumption statistics; trends and demographics. Covers 90 industries. International in scope.

Data on consumer expenditures by race, income, region, and other factors.

Gateway to surveys on nutrition, diet, and food safety.

Click on the round button "You Are Where You Live."

From geography.about.com: "The popular PRIZM NE (Potential Rating Index for Zip Markets - New Evolution) system provides marketing folks a standardized set of characteristics, known as clusters, for each ZIP Code in the United States... By visiting the You Are Where You Live site, you can enter in a ZIP Code and discover the top five clusters for that area."

Free tool that lets users enter data about potential customers, and create a profile of their social technology participation.

Non-subscribers have access to "Previous Trend Briefings" on what motivates consumers and factors affecting future purchasing decisions. Students can now view reports up to September 2011.

Click on "Countries & Consumers." Go to "Consumer Trends and Lifestyles."

The "Future Watch" column in the right frame links to reports on various trends. "Consumers in 2010" in the left frame predicts consumer behavior, by country, for 2020.