Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
SSU ship logo and 'Salem State University' text

MKT444N Marketing Management and Strategy: Industry Overviews and Data

Library Databases

Read profiles in the following sources, keeping mind key questions described by Allen:

  • What does the industry look like?
  • Is the industry growing?
  • Where are the opportunities?
  • What is the status of any technology?
  • How much do companies spend on research and development?
  • Who are the opinion leaders in this industry?
  • Are there young, successful firms in this industry?
  • What does the future look like?
  • Are there any threats to the industry?
  • What are the typical margins in the industry?

US Government Sources

Reference Books