MKT444N Marketing Management and Strategy: Market Analysis

One can learn much about a product by scanning articles in specialized subject databases. Useful information on soybeans, for instance, is found in the AGRICOLA and AGRIS.

As appropriate, choose a segment from the "Databases by Subject" section of this page, and scan the list of databases. Choose one or two titles, search for your product, and see the types of information that appears.

Modify your search with supporting terms like: production, technology, etc.

Reliable, all-purpose source. Use as a starting place. Some products will be covered better than others.

Strong on industry and consumer information. Situate your product within an industry, and search here. Alternately, conduct a search across all sectors for your product in the main screen's search box.

This database provides industry overviews. Within each overview, is information on particular products relevant to that industry. Search for your industry, then look at relevant segments of the report.

ISI provides news and research reports on various industries and economic development in developing nations. A listing of countries included appears on the first page. Click on your country's name, and enter your product in the search box. Change the language option to English, if necessary. Begin scanning reports, or modify search terms.