2012 NAICS Definition. 453220. Gift, Novelty, and Souvenir Stores.
This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
Greeting card shops
Cross-References. Establishments primarily engaged in--
Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers.