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Last Updated: Sep 28, 2016 URL: Print Guide RSS UpdatesEmail Alerts

Getting Started Print Page


  • Welcome to the Bertolon School of Business!
  • For research assistance, please visit me at Central Campus in Cubbie 255B inside the Bertolon Administrative Suite. Hours are posted.
  • Please email me at:; or send a text to: 978-587-1312.
  • I look forward to working with you!

Business Ideas

Need an idea for a new business?

Check out current trends to identify new opportunities.


    Research Tips

    1. Begin with IBISWorld industry research with market, industry, competitor & risk analysis including demand determinents and key success factors.  Other sources also identify trends and key factors for national and global industries.
    2. Note your industry's NAICS and SIC codes that are used to organize data in many sources.
    3. Determine key consumer/buyer characteristics.
    4. Check out your competition.
    5. Estimate market size & best locations.
    6. Analyze financial risks - key costs, pricing strategy, cash flow and profitability risks.

    Some additional sources:
    - Trade associations which collect data specific to your industry;
    - Trade journals which provide current news.

    Not finding what you need?  Ask a librarian for help.

      Nancy C. Dennis, Business and Economics Librarian

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      Nancy Dennis
      Contact Info
      Offices: Bertolon 255B (Tues, Thurs, & Fri) Lib210D (Mon & Wed)
      978-542-6218 (w)
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