Communications
Business/Industry
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Characteristics of Scholarly Journals:
volumes, all text, no photos, footnotes, numbered pages, skilled knowledge
Characteristics of Trade Magazines:
very specific topic, high skill, nice paper, targeted/niche, subscription, annual conference (colleagues & vendors), dues & membership
Characteristics of Popular Magazines:
easy reading, current, pop culture, not deep, 50/50 ads to text, grocery stores, dentist/doctor offices, colorful, vivid, attention getting