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Consumer Behavior   Tags: consumers  

Last Updated: Sep 19, 2016 URL: http://libguides.salemstate.edu/consumers Print Guide RSS UpdatesEmail Alerts

Consumer Data and Profiles Print Page
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Reports, Articles, and Data

Psychographic Data

  • Claritas. You Are Where You Live.
    Click on the round button "You Are Where You Live."

    From geography.about.com: "The popular PRIZM NE (Potential Rating Index for Zip Markets - New Evolution) system provides marketing folks a standardized set of characteristics, known as clusters, for each ZIP Code in the United States... By visiting the You Are Where You Live site, you can enter in a ZIP Code and discover the top five clusters for that area."

Social Technographics

Trends

 

New Strategist Who's Buying Series Select Titles.

The source for the data in this series is the 2006 Bureau of Labor Statistics Consumer Expenditure Survey. The most recent data, from 2009, may be found at the BLS web site: http://www.bls.gov/cex.

Cover Art
Who's Buying Alcoholic and Nonalcoholic Beverages - New Strategist.
Call Number: Ref. HD 9348 .U62 W46 2009
ISBN: 9781935114345
Publication Date: 2009

Who's Buying Apparel - New Strategist.
Call Number: Ref. HD 9940 .U6 W46
ISBN: 1932-6815
Publication Date: 2009

Cover Art
Who's Buying at Restaurants and Carry-outs - New Strategist.
ISBN: 9781935114420
Publication Date: 2009
Please inquire at the Reference Desk for this title.

Who's Buying by Race and Hispanic Origin - New Strategist.
ISBN: 9781935114338
Publication Date: 2009
Please inquire at the Reference Desk for this title.

Cover Art
Who's Buying Entertainment - New Strategist.
ISBN: 9781935114369
Publication Date: 2009
Please inquire at the Reference Desk for this title.

Cover Art
Who's Buying by Age - New Strategist.
ISBN: 9781935114222
Publication Date: 2009
Please inquire at the Reference Desk for this title.

Who's Buying for Pets - New Strategist.
ISBN: 9781935114413
Publication Date: 2009
Please inquire at the Reference Desk for this title.


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